Another increasingly popular role (especially for eCommerce brands) is the email marketing expert. It’s a person who is responsible for creating the overall email marketing strategy and often for creating the individual email marketing campaigns and sequences themselves.

This is one of the most critical marketing jobs in the eCommerce industry and it’s super critical that each brand works with an email expert that has a proven track record in their niche.

The initial setup of the email campaigns or flows can be done in just a few months and is a great fit for a digital freelancer.

They are responsible for:

• Conducting a comprehensive email marketing audit
• Creating an email strategy
• Setting up the email campaigns + flows + segmentation
• Ongoing testing & optimization
• Using the latest email analytics tools
• Using the latest design
• Growing your email list