Content has become a prominent component of any successful marketing strategy and can be considered the fuel for the digital marketing machine. Content marketing works hand in hand with social media and SEO.

For example, when a marketer creates a piece of content such as a blog, an ebook publication, content for an email newsletter, a video, or some sales page/landing page copy it can be used for SEO optimization, for a social media campaign, for social ads, or for a PPC advertising campaign.

Also, content marketing managers need to be organized. They can use Google Sheets or a more sophisticated content tool like CoSchedule to keep everything in order. Sometimes they also need to be proficient in Google Analytics and Google Tag Manager to properly analyze their web traffic and optimize various blog pages.

An expert marketer needs to be creative, and have a deep understanding of the audiences’ needs and expectations.

They are responsible for:

• Creating the content strategy
• Creating assets (blog posts, landing pages, longer guides & lead magnets, video content)
• Managing a team of writers and/or editing existing content
• Content writing (if it’s a one-man show)
• Creating press releases and engaging with members of the press
• Using content management tools and systems