Social Media Marketing

A social media manager is responsible for growing a company’s social presence and engagement with its target audiences. They must be competent in each social platform and possess the know-how to create engaging social media content for their target audience across platforms to increase brand awareness and loyalty. They must be able to create a successful social media marketing strategy and execute it properly.

They are responsible for:

• Creating a content strategy for each social media channel
• Engaging with the audience
• Building the online community
• Creating and publishing written and video content
• Using social analytics, brand reputation, and social publishing tool
• Using design tools like Adobe Photoshop or Adobe Illustrator is a major plus
• Growing your social media accounts

Social media management also includes engaging with your target audience through DMs, comments, launching giveaways, and managing user-generated content (UGC).